Anti Hero Jeff Grosso FOR THE WIN Skateboard Deck 9.25″ is a deck for Summer 2017. This is a Jeff Grosso pro model on his unique shape. Furthermore Jeff Gross is now known for his strong opinions on skating. Hence, the graphics on his decks, often drawn by artist Christian Cooper, also reflect strong opinions. Rather, politicly charged graphics and ads are common for Anti Hero.
Anti Hero is an american skateboard company based out of the San Fransisco Bay Area. Also know as “The 18” do to the placement of their letters in the alphabet. The 18 was founded by pro skater Julien Stranger in 1995. Stranger perceived skateboarding as “stale” during the early to mid 90s. Hence Stranger has explained the original concept that underpinned AntiHero in the following manner: “Oh, there’s was no concept…”
In conclusion Anti Hero has become one of the largest skateboard companies world wide. Rather this is opposite of how they advertise themselves. Often having commentary of a nihilistic view towards large corporations and bureaucracy. Especially relevant is that they are seen as one of the more “core” and/or “hesh” skateboard brands. Most noteworthy is that Anti Hero not only puts a brand image they are seen as, in media, the skate industry, and by most skaters as “A skaters skate company”